All opportunities
Your next move
Fix heading structure:
/content-strategy/Impact: LOWEffort: 15 minConfidence: 61%
Why we recommend this
The page has two H1s and jumps from H2 to H4, so Google's understanding of its structure is muddy. It ranks for 11 queries at position ~19 — cleanup is often worth 5–10 positions on poorly structured pages.
Current performance
Position
19.4
Page 2
CTR
1.2%
In expected range
Impressions
1,900
per month
Clicks
22
per month
Queries driving this opportunity
| Query | Position | Impressions | CTR | Opportunity |
|---|---|---|---|---|
| content strategy | 18.9 | 1,000 | 1.1% | Unclear heading hierarchy |
| content strategy template | 21.2 | 500 | 0.9% | Template exists but invisible in structure |
What to change
1
Technical
Recommended
Keep one H1, promote the second to an H2, and re-level all skipped headings. 15 minutes in the editor.
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