All opportunities
Your next move
Fix keyword cannibalization:
/backlink-guide/ + /blog/what-are-backlinks/Impact: MEDIUMEffort: 35 minConfidence: 73%
Why we recommend this
Your blog post outranks your main guide for 'what are backlinks' — the guide should win that query and the blog post should target a long-tail variant instead. One retitle + one link fixes it.
Current performance
Position
13.8
Page 2
CTR
1.4%
In expected range
Impressions
4,100
per month
Clicks
57
per month
Queries driving this opportunity
| Query | Position | Impressions | CTR | Opportunity |
|---|---|---|---|---|
| what are backlinks | 14.1 | 2,400 | 1.2% | Blog post beats main guide — roles inverted |
| backlinks seo | 13.2 | 1,100 | 1.5% | Guide should own this query |
| how to get backlinks | 16.6 | 600 | 1.3% | Guide has no how-to section |
What to change
1
Content
Recommended
Retitle the blog post to 'Backlinks for Beginners: 5 Safe Ways to Get Your First Ones' and add 'how to get backlinks' coverage to the main guide.
2
Internal links
Recommended
Link the blog post to the guide with anchor 'complete backlink guide' to consolidate relevance.
Applied this fix on your website?
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