All opportunities
Your next move
Refresh declining page:
/blog/eeat-guide/Impact: MEDIUMEffort: 30 minConfidence: 76%
Why we recommend this
This page lost 41% of its clicks over the last 90 days — a classic decay pattern after competitors updated for the 2026 help-content era. The topic is still in demand; your content just went stale.
Current performance
Position
11.2
Page 2
CTR
2%
In expected range
Impressions
3,600
per month
Clicks
71
per month
Queries driving this opportunity
| Query | Position | Impressions | CTR | Opportunity |
|---|---|---|---|---|
| eeat seo | 10.8 | 1,900 | 1.6% | Competitors updated for 2026 guidelines |
| what is eeat | 11.6 | 1,200 | 1.9% | Definition query — add a clear featured-snippet answer |
| eeat google guidelines | 13.9 | 500 | 1.2% | Cite the March 2026 update |
What to change
1
Content
Recommended
Update all examples to 2026, add the March 2026 guideline changes as a dated section, and add a 40-word direct answer under the H1 for snippet capture.
2
Title
Current
E-E-A-T: What It Is and Why It Matters
Recommended
E-E-A-T in 2026: What Changed and How to Adapt
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